Trusted by trades companies across Simcoe County & Muskoka
THE SHORT ANSWER
For a trades or home service company in Ontario, expect to pay $1,000–$3,500 per month for real SEO.
Here’s the honest breakdown of what that range actually buys:
| Monthly investment | What it typically is | Who it’s for |
|---|---|---|
| Under $800 | Automated reports, filler blog posts, bought links | Nobody. See the danger zone below. |
| $1,000–$1,800 | One town, Google Business Profile, basic local pages | Small operators in low-competition markets |
| $1,800–$2,600 | Multi-town local SEO, real content, review systems | Most established trades companies |
| $2,600–$5,000+ | Competitive metros, multi-location, aggressive growth | Companies fighting for Barrie/GTA-level markets |
Our plans start at $1,500/month. Full tiers below — no “contact us for pricing.”
WHY MOST AGENCIES WON'T TELL YOU THE PRICE
You’ve probably filled out a form on three agency sites and gotten three “let’s hop on a discovery call” emails. There’s a reason: it’s easier to anchor a price after they’ve spent 45 minutes selling you.
You don’t do that to your customers. You give them a number. So here’s ours, and here’s the math behind it.
THE REAL MATH: WHAT ONE JOB IS WORTH
This is the only ROI calculation a trades owner needs. Take your average job value and your close rate:
| Trade | Average job | Jobs needed to cover $1,800/mo |
|---|---|---|
| Duct cleaning | ~$400–600 | 3–4 |
| HVAC service call | ~$200–400 | 5–8 |
| Furnace/AC install | ~$6,000–10,000 | Less than 1 |
| Fence installation | ~$4,000–12,000 | Less than 1 |
| Custom deck | ~$8,000–25,000 | Less than 1 |
| Roofing | ~$8,000–15,000 | Less than 1 |
For most trades, one extra job a month covers the entire investment. Everything after that is margin. That’s why SEO math works differently for a fence contractor than for a coffee shop — your job values are high enough that a small number of extra calls changes the year.
WHAT YOU'RE PAYING NOW FOR LEADS (THE COMPARISON NOBODY MAKES)
Most trades companies already spend on leads — they just don’t call it a marketing budget.
Shared lead platforms (HomeStars, Angi and similar): you pay per lead, that lead goes to several competitors, and you pay whether you win the job or not. At typical Ontario rates, a handful of leads a month costs about what a full SEO program does — and you’re renting, forever. Stop paying and the leads stop that day.
Google Ads: works, and works fast, but it’s the same rental model. The click costs what it costs, every month, forever.
SEO: you’re building an asset you own. Rankings earned this year keep producing next year. The cost per lead drops as the results compound — which is the opposite of every lead platform you’ve used.
The right answer for most companies is a mix. But only one of the three is still working for you three years from now.
OUR PRICING
No packages hidden behind a form. Here’s what we charge.
| Own Your Backyard | Own Your Region | Own the Market | |
|---|---|---|---|
| Monthly | $1,500 | $2,000 | $2,600 |
| Best for | One town, one core service | Multiple towns, full service line | Competitive markets, aggressive growth |
| Google Business Profile | ✓ Full optimization + posts | ✓ | ✓ |
| Local landing pages | Core town + services | Multi-town build-out | Full regional coverage |
| Content | Foundational pages | Ongoing buyer-question content | Expanded content + competitor targeting |
| Review system | ✓ | ✓ | ✓ |
| AI search optimization (AIO) | ✓ | ✓ | ✓ |
| Call tracking + monthly one-pager | ✓ | ✓ | ✓ |
| Direct access — no account managers | ✓ | ✓ | ✓ |
No long-term contracts. If a month’s work isn’t obviously worth more than it costs, you can leave.