Trusted by trades companies across Simcoe County & Muskoka
Get Quick, Qualified Leads Straight to your Inbox.
SEO builds you an asset. Google Ads gets the phone ringing while it’s being built.
When a homeowner’s furnace quits at -22°C, or a fence panel comes down the week before their party, they search and they call one of the first two or three results. Ads put you there immediately — today, not in six months.
Run properly, that’s the fastest lead source in the trades. Run the way most agencies run it, it’s the fastest way to burn $2,000 on clicks from people who wanted a DIY tutorial.
Google's three ways to show up — and which one you actually want
Most trades companies don’t realize there are three different products here, and they’re not equal:
Local Services Ads (Google Guaranteed). These sit at the very top — above everything. You pay per lead, not per click, and you get the green Google Guaranteed badge after Google verifies your licensing, insurance and background checks. For most home service trades, this is the single highest-converting spot on the internet, and the verification process is exactly why competitors don’t bother. We handle the setup, the verification paperwork, and the lead disputes when a bad lead gets through.
Search Ads. The classic text ads. Full control over keywords, geography, timing, and budget. This is where the strategy lives — and where most wasted money lives too.
Performance Max / Smart campaigns. What Google’s rep will push you toward on the phone. Automated, low-effort, and it will happily spend your budget on brand searches you’d have won for free and on clicks far outside your service area. We use it selectively, not as a default.
Most trades companies should be running LSAs plus tightly controlled Search. If someone set you up on Smart campaigns and called it a strategy, that’s why the numbers didn’t work.
Where trades companies waste ad money
- No negative keywords. You're paying for "how to fix a furnace," "duct cleaning jobs," "fence installer salary," "free estimate template." Every one of those clicks costs you and can never become a customer.
- Ads pointing at the homepage. Someone searching "emergency furnace repair Barrie" should land on a page about emergency furnace repair in Barrie — with a phone number at the top. Sending them to your homepage to hunt is how a $12 click turns into nothing.
- Ads running at 2am when nobody answers. Unless you actually take emergency calls overnight, you're buying clicks from people who will call the next company on the list. Ad scheduling should match when your phone gets answered.
- Radius targeting that ignores geography. A 50km radius from Orillia includes a lot of lake. Cottage country geography means circles waste money — targeting should follow the towns and roads you actually service.
- No call tracking. If you can't tell which keyword produced which call, you're optimizing on guesswork. Every account we run has call tracking from day one.
- Budget flat across the year. Which brings us to the part nobody else talks about.
What we do
- Account build or rescue — new setup, or an audit and rebuild of the mess someone left behind
- Local Services Ads setup + Google Guaranteed verification — including the paperwork most companies stall on
- Keyword and negative keyword strategy — buying intent only; no tire-kickers, no job seekers, no DIYers
- Landing pages that convert — service-specific, fast, click-to-call at the top
- Call tracking and conversion tracking — every lead attributed to the keyword and campaign that produced it
- Geo and schedule targeting — your real service area, your real answering hours
- Seasonal budget planning — spend shifted to where the intent is
- Monthly one-pager — leads, cost per lead, what changed, what’s next. In plain English.