Trusted by trades companies across Simcoe County & Muskoka
Web Design & Conversion (CRO) for Trades
A pretty website that doesn’t ring your phone is a brochure. For a trades company, your site has exactly one job: when a homeowner lands on it, they call you — not the next result down the list.
Most trades sites lose that homeowner in the first five seconds. Slow to load on a phone, no obvious phone number, five clicks to figure out if you even do what they need. We build sites that do the opposite.
TWO WAYS WE HELP
You need a new website. Yours is dated, slow, embarrassing to hand out, or you don’t have one. We build you a fast, simple, conversion-first site.
Your website isn’t converting. You get traffic — from ads, referrals, or search — but it’s not turning into calls. We fix the site you have instead of selling you one you don’t need.
Not sure which? The audit tells you. Sometimes the honest answer is “your site’s fine, put the money into getting found instead” — and we’ll say so.
What a trades website actually needs
Forget awards. Homeowners hiring a tradesperson need five things, fast:
To reach you in one tap. Click-to-call phone number at the top of every page, on every screen. Your customer is on a phone, often standing in front of the problem. Make them hunt for the number and they’re already calling someone else.
To load before they give up. Every second of load time on mobile bleeds customers. Most trades sites are bloated with builder junk and huge images. We build lean — it loads now.
To prove you’re real and local. Real photos of your work and your crew, real reviews, your service area, your license and insurance. Homeowners are letting you into their home — they’re checking if you’re legit.
To answer “do you do my thing, in my town?” instantly. Clear service pages, clear areas. No making them dig.
To make the next step obvious. One clear action per page — call, or request a quote. Not five competing buttons. Not a 10-field form. Call, or a short quote request. That’s it.
New builds
A conversion-first website, built for how trades customers actually behave:
- Fast, mobile-first foundation (your customers are on their phones)
- Click-to-call everywhere, quote forms that don’t scare people off
- Service pages structured around what homeowners search, not industry jargon
- Real-photo galleries of your work, reviews pulled in from Google
- Service-area pages that also help you show up in local search
- Built clean so it can rank — not buried under page-builder bloat
- Built to grow: add services, towns, and content without a rebuild
Your website should be the hardest-working salesperson you have. We build it to close.
Your site isn't converting? (CRO)
If you’re already getting visitors — running ads, ranking, getting referrals who look you up — but the phone isn’t matching the traffic, the leak is on the site, not the traffic. Common culprits we find and fix:
- Phone number buried below the fold or hard to tap on mobile
- Slow load dumping visitors before the page even appears
- No clear next step — the visitor doesn’t know what to do, so they do nothing
- Forms that ask too much — every extra field costs you leads
- No trust signals — no reviews, no real photos, no service area, so they bounce to a competitor who has them
- Weak mobile experience — where the large majority of your traffic actually is
We use heatmaps and real visitor behaviour to find where people drop off — then fix the leaks in priority order and measure the calls before and after. You see where visitors actually click, how far they scroll, and where they give up. When you already have traffic, this is often the fastest lead increase available — you’re not buying more visitors, you’re keeping the ones you’re already paying for.
FAQ
How much does a trades website cost? Most trades sites land in the $2,000 – $4,000 range depending on how many services and pages you need. We quote flat, not hourly, so you know the number before we start.
How long does it take? A focused trades site typically takes 3 – 6. A conversion fix on an existing site is faster — often weeks.
Do I have to move my website to you? No. If you have a decent site, we’ll often improve what you’ve got rather than rebuild. The audit tells us which is worth your money.
Who owns the website? You do. Your domain, your site, your content. If we ever part ways, it goes with you — get that in writing from anyone you hire.
Do you handle hosting and maintenance? Yes – we offer website hosting and maintenance programs starting at $350 / year.
Will a new site hurt my Google rankings? Not if it’s done right — proper redirects, preserved content, clean migration. Done wrong (which is common), a rebuild can tank your rankings overnight. Doing it right is exactly why you hire someone who does SEO, not just design.
Is your website costing you calls?
Free website audit: load speed, mobile experience, and the specific reasons visitors aren’t calling — with the fixes that would change it. Yours to keep either way.