From Brand-New Website to the Top of Google in Orillia — in 6 Months
Client: Ducts on the Run
Starting point: Brand-new domain. Zero rankings, zero traffic, zero search presence.
6 months later: 400+ organic visits/month
Rankings: Top of Google for Orillia duct cleaning searches
THE CHALLENGE
Ducts on the Run launched with the hardest starting position in local search: a brand-new website on a brand-new domain. No reviews history, no backlinks, no authority — invisible to Google and to every homeowner searching for duct cleaning in the Orillia area.
Established competitors had years of head start. The usual agency advice would be “SEO takes 12 months, be patient.” We didn’t have 12 months — a new business needs the phone ringing now.
WHAT WE DID
No secret tricks — the fundamentals, executed properly and in the right order:
- Built the site to convert from day one. Fast, mobile-first, click-to-call everywhere, service pages structured around what homeowners actually search — not what the industry calls things.
- Google Business Profile from zero. Full optimization, photo strategy, and a review-generation system the owner could run from the truck.
- Local landing pages done right. Real pages for the towns in the service area — Orillia and surrounding communities — with real local content, not copy-paste spam Google ignores.
- Content that answers buyer questions. The questions homeowners ask before hiring a duct cleaner — cost, frequency, what’s included — answered on the site, which is also exactly what gets a business cited in Google’s AI results.
THE RESULTS
Within 60 days, Ducts on the Run reached page one for their core service keywords — from a domain Google had never seen before.
By month 6:
- 400+ organic visits every month, from zero
- Top-of-page rankings for duct cleaning searches across the Orillia market
- All of it organic. $0/month in ad spend to sustain it.
THE HONEST CAVEAT
Not every market moves this fast. Duct cleaning in Orillia is less cutthroat than HVAC in Barrie, and results in 60 days is the exception, not the promise. What this case study proves is the method: the same fundamentals, applied to your market, at whatever speed your competition dictates. We’ll tell you honestly which scenario you’re in — before you sign anything.
Starting from zero, or stuck on page two? Get a free visibility audit: your rankings, your competitors’ rankings, and a straight answer on what it would take.