Johnston Fence Contracting

Client Works

Case Study: First Page Digital’s Partnership with Johnston Fence Contracting


Since 2020, First Page Digital has been partnering with Johnston Fence Contracting to elevate their online presence and drive business growth. Through a comprehensive digital marketing strategy that includes website design, SEO, PPC ad management, and social media marketing, First Page Digital has played a pivotal role in increasing Johnston Fence Contracting’s website traffic by 40% year over year.


Johnston Fence Contracting, a leading fencing company based in Ontario, offers a wide range of fencing solutions, including wood, vinyl, chain link, and ornamental fences. Despite their excellent services and strong local reputation, they faced challenges in reaching a broader audience and converting website visitors into customers. To address these challenges, they turned to First Page Digital.


  1. Enhance Online Presence: Redesign the website to improve user experience and better showcase their services.
  2. Increase Website Traffic: Implement SEO strategies to boost organic search visibility.
  3. Drive Conversions: Utilize PPC advertising to attract targeted traffic and increase leads.
  4. Engage Audience: Leverage social media to connect with potential customers and build brand awareness.

Strategy and Implementation

Website Design:

    • Initial Assessment: First Page Digital conducted a thorough analysis of Johnston Fence Contracting’s existing website, identifying areas for improvement in design, navigation, and content presentation.
    • Redesign: The website was redesigned with a modern, user-friendly interface. Key features included an easy-to-navigate menu, detailed service pages, high-quality images of completed projects, and clear calls-to-action to encourage inquiries.


    • Keyword Research: Identified high-value keywords relevant to fencing services.
    • On-Page Optimization: Optimized website content, meta tags, and headers to improve search engine rankings.
    • Content Marketing: Created blog posts and service pages targeting specific keywords and providing valuable information to potential customers.
    • Local SEO: Optimized Google My Business profile and built local citations to enhance visibility in local search results.

PPC Ad Management:

    • Campaign Setup: Developed targeted PPC campaigns on Google Ads and Bing Ads.
    • Ad Creation: Crafted compelling ad copy and designed engaging display ads.
    • Optimization: Continuously monitored and adjusted campaigns to maximize ROI, focusing on high-converting keywords and demographic targeting.

Social Media Marketing:

    • Platform Selection: Chose Facebook, Instagram, and LinkedIn as primary platforms to reach different segments of their audience.
    • Content Strategy: Developed a content calendar featuring project showcases, customer testimonials, and promotional offers.
    • Engagement: Actively engaged with followers through comments, messages, and regular updates to foster a community around the brand.


  • Website Traffic: Achieved a 40% year-over-year increase in website traffic since the beginning of the partnership.
  • Search Engine Rankings: Improved organic search rankings for key fencing-related keywords, resulting in higher visibility and increased organic traffic.
  • Lead Generation: Enhanced lead generation through targeted PPC campaigns, driving more inquiries and conversion opportunities.
  • Social Media Growth: Built a robust social media presence, increasing followers and engagement rates across all platforms.


First Page Digital’s strategic approach to digital marketing has significantly contributed to Johnston Fence Contracting’s business growth. By leveraging a mix of website design, SEO, PPC, and social media marketing, they have successfully expanded their online reach, attracting more potential customers and solidifying their reputation as a leading fencing contractor in Ontario.

Johnston Fence Contracting continues to thrive with the ongoing support of First Page Digital, demonstrating the power of a well-executed digital marketing strategy in achieving sustained business success.