MP Site Works

Case Study: MP Site Works – Building an SEO-Optimized Website from the Ground Up

Client: MP Site Works
Industry: Tree Clearing & Land Services
Location: Barrie, Ontario

Background

MP Site Works was a brand-new tree clearing and hazardous tree removal company in Barrie, Ontario. With no prior online presence, they needed a website that not only showcased their services but also positioned them as a trusted local authority. Their goal was simple yet ambitious: attract high-quality local leads and rank prominently in search results for critical service keywords.

Challenges

  • MP Site Works was starting from scratch with a brand-new domain.

  • Highly competitive local search landscape for tree removal services.

  • Immediate visibility needed to generate leads and establish credibility.

  • Opportunity to leverage AI-powered search platforms like Google AI Mode.

Our Approach

First Page Digital implemented a comprehensive website development and SEO strategy tailored to MP Site Works:

Custom Website Development:

    • Built a fully responsive, user-friendly website from scratch.

    • Highlighted MP Site Works’ services with clear calls-to-action.

    • Optimized for mobile users and fast loading speeds to enhance user experience.

SEO Strategy:

  • Conducted keyword research to target high-value, local search terms.

  • Developed AI-friendly content optimized for Google AI Mode and ChatGPT-driven searches.

  • Implemented on-page SEO, including meta tags, H1s, and schema markup for service pages.

Local SEO & Lead Generation:

  • Set up Google Business Profile with service-area targeting.

  • Optimized content to generate high-quality leads in the Barrie area.

Results

  • Within three months, MP Site Works ranked in the top 3 search results for the highly competitive keyword: “Barrie Hazardous Tree Removal.”

  • MP Site Works became the first recommended business in Google’s AI Mode for the same keyword.

  • The website generated consistent local leads, establishing MP Site Works as a trusted name in Barrie for tree removal services.

Client Testimonial

“First Page Digital took our brand from zero to a leading position online in record time. We’re now getting calls daily from clients who found us through search – it’s been a game-changer for our business.”
— MP Site Works

Conclusion

By combining custom website design, strategic SEO, and AI-optimized content, First Page Digital helped a brand-new company achieve immediate authority and visibility online. This case demonstrates how a tailored approach to digital marketing can deliver fast, measurable results — even in competitive local industries.