Trusted by trades companies across Simcoe County & Muskoka
THE SHORT ANSWER
There are really two different things a trades company can buy, and they solve different problems:
1. Getting found on Google Maps — the local map pack that shows up when someone searches “roofer near me.” If you mainly need to show up on the map and start getting calls, this is a focused, affordable service on its own. → Local Presence – Maps Optimization: $699/month
2. Owning your market in search — ranking across multiple towns and services, in organic results and AI answers, with the content and exclusivity to keep competitors out. This is the full growth program. → SEO / AIO for Trades: $1,500 – $2,600/month
Here’s the honest breakdown of the wider market, so you know where each sits:
| Monthly investment | What it typically is | Who it’s for |
|---|---|---|
| Under $700 | Automated reports, filler blog posts, bought links | Nobody. See the danger zone below. |
| ~$699 (done right) | Focused Google Maps / GBP optimization + reviews. Narrow scope, honestly limited. | Solo operators who mainly need to get found on the map |
| $1,500–$2,000 | Multi-town local SEO, real content, AI-search optimization, market exclusivity | Most established trades companies |
| $2,000–$2,600+ | Competitive markets, aggressive multi-town growth | Companies fighting for Barrie / GTA-level markets |
No “contact us for pricing.” Full details on both products below.
WHY MOST AGENCIES WON'T TELL YOU THE PRICE
You’ve probably filled out a form on three agency sites and gotten three “let’s hop on a discovery call” emails. There’s a reason: it’s easier to anchor a price after they’ve spent 45 minutes selling you.
You don’t do that to your customers. You give them a number. So here’s ours, and here’s the math behind it.
THE REAL MATH: WHAT ONE JOB IS WORTH
This is the only ROI calculation a trades owner needs. Take your average job value and your close rate:
| Trade | Average job | Jobs needed to cover $1,800/mo |
|---|---|---|
| Duct cleaning | ~$400–600 | 3–4 |
| HVAC service call | ~$200–400 | 5–8 |
| Furnace/AC install | ~$6,000–10,000 | Less than 1 |
| Fence installation | ~$4,000–12,000 | Less than 1 |
| Custom deck | ~$8,000–25,000 | Less than 1 |
| Roofing | ~$8,000–15,000 | Less than 1 |
For most trades, one extra job a month covers the entire investment. Everything after that is margin. That’s why SEO math works differently for a fence contractor than for a coffee shop — your job values are high enough that a small number of extra calls changes the year.
WHAT YOU'RE PAYING NOW FOR LEADS (THE COMPARISON NOBODY MAKES)
Most trades companies already spend on leads — they just don’t call it a marketing budget.
Shared lead platforms (HomeStars, Angi and similar): you pay per lead, that lead goes to several competitors, and you pay whether you win the job or not. At typical Ontario rates, a handful of leads a month costs about what a full SEO program does — and you’re renting, forever. Stop paying and the leads stop that day.
Google Ads: works, and works fast, but it’s the same rental model. The click costs what it costs, every month, forever.
SEO: you’re building an asset you own. Rankings earned this year keep producing next year. The cost per lead drops as the results compound — which is the opposite of every lead platform you’ve used.
The right answer for most companies is a mix. But only one of the three is still working for you three years from now.
OUR PRICING fOR SEO / AIO FOR TRADES
No packages hidden behind a form. Here’s what we charge.
| Own Your Backyard | Own Your Region | Own the Market | |
|---|---|---|---|
| Monthly | $1,500 | $2,000 | $2,600 |
| Best for | One town, one core service | Multiple towns, full service line | Competitive markets, aggressive growth |
| Google Business Profile | ✓ | ✓ | ✓ (Full optimization + posts) |
| Local landing pages | Core town + services | Multi-town build-out | Full regional coverage |
| Content | Foundational pages | Ongoing buyer-question content | Expanded content + competitor targeting |
| Review system | ✓ | ✓ | ✓ |
| AI search optimization (AIO) | ✓ | ✓ | ✓ |
| Monthly one-pager Report | ✓ | ✓ | ✓ (Bi-weekly Reporting) |
| Direct access — no account managers | ✓ | ✓ | ✓ |
No long-term contracts. If a month’s work isn’t obviously worth more than it costs, you can leave.
LOCAL PRESENCE: MAPS OPTIMIZATION
Just need to get found on the map? Start here.
Not every trades company needs a full SEO program right away. If you mainly need to show up in the Google Map pack — the local results that appear when someone searches for your service nearby — this is a focused, affordable service built to do exactly that.
$699/month. Here’s what’s included:
- Google Business Profile setup, verification, and full optimization — the foundation of showing up on the map.
- Service setup — your full service list built out properly on your profile.
- Review generation system — a simple system to turn finished jobs into the Google reviews that drive map ranking.
- Local citations / NAP consistency — making sure your name, address, and phone are consistent everywhere Google checks.
- 4 Google Business Profile posts per month — keeping your profile active and current.
- Position monitoring — tracking where you show up in the map for your key local searches.
- Monthly report — what was done and how your local presence is tracking.
How this is different from the SEO program above: Local Presence is focused on the map — getting you visible and called locally. It does not include the multi-page content build-out, organic ranking work, AI-search optimization, or market exclusivity of our SEO plans. It’s the right starting point for a solo operator who needs to get found. When you’re ready to actually own your market across search, that’s when you step up to the SEO program — and we’ll tell you honestly which one fits.