Trusted by trades companies across Simcoe County & Muskoka
SEO, Google Ads, and websites for fence contractors and suppliers
Most marketing agencies have never done a fence job in their life. They’ll treat you like a generic “home service business,” run the same playbook they run for dentists, and learn your industry on your dime.
We don’t have to learn it. Fence companies are a core part of who we work with — installers, suppliers, deck builders, pet fencing. We already know that quoting season starts in March for June installs, that a chain-link lead and a custom cedar lead are worth wildly different amounts, and that your busy season and your marketing season aren’t the same months.
That’s the difference between an agency running ads for a fence company, and one that understands the fence business.
Content for both customers and contractors — Homeowner buying-guide content that ranks and converts; for suppliers, content aimed at the contractors who buy from you.
We know your numbers, because we've seen them
Generic agencies guess. We already know how fence marketing behaves:
Your season runs ahead of your installs. Homeowners plan fences in late winter and early spring for summer installs. If your marketing spins up when you get busy, you’ve already missed the searches. We ramp before the season, not during it.
Not all fence leads are worth the same. A repair, a chain-link run, a full privacy-fence install, a commercial job — different values, different search behaviour, different worth-it thresholds for ad spend. We bid and target accordingly instead of chasing every click.
Fence keywords are seasonal and local at once. “Fence installer [town]” spikes hard for a few months. The companies that own those rankings before the spike take the season. Getting there is a year-round job, not a spring scramble.
Supply is a different game than installation. If you sell fence materials, your customer is often the contractor, not the homeowner — different search terms, different content, different funnel. We run both sides.
Everything you need to own your local market. Nothing you don't.
Local SEO
Own "fence installer / fence company [your town]" across your whole service area. Google Business Profile, local pages per town, reviews, and content that answers what fence buyers actually ask (cost per foot, permits, materials, timelines).
Google Ads
Leads now, especially at season start. LSAs for the Google Guaranteed badge, tightly controlled Search, negative keywords that cut the DIYers and job-seekers, budget weighted to quoting season.
AI Search Optimization (AIO)
Fast, photo-heavy sites (fence work sells on visuals), click-to-call, quote-request forms built for the job types you actually want, galleries that show your craftsmanship.
Websites That Convert
When homeowners ask ChatGPT or Google's AI "who installs fences near me / what does a fence cost," we structure your site to be the answer. Almost no fence company is doing this yet — early movers win the citations.
Fencing SEO FAQs
Do you really specialize in fence companies, or is this just a landing page? Fence businesses are a core part of our client base — contractors, suppliers, deck and pet fencing. Ask us about the fence work we’ve done; we’ll show you.
When should fence marketing start? Ideally late fall or winter, so you own the rankings and have campaigns tuned before the spring quoting rush. Starting in spring means playing catch-up during your busiest, most expensive season. The second-best time is now.
What’s a fence lead worth paying for? Depends on your job mix — a repair and a full privacy install are worlds apart. We work from your average job value and target the leads worth having, not the cheapest clicks.
Do you work with fence suppliers, not just installers? Yes — and it’s a different strategy. Suppliers often sell to contractors, which means different keywords, content, and funnel. We run both.
Will you work with my competitor down the road? No. One installer per territory. When your market’s taken, it’s taken.
See where your fence company stands.
Free fence marketing audit: your rankings, your competitors’, your Google Business Profile, and where the season’s leads are leaking. Yours to keep either way.