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3 Things Costing Local Trades Leads (And How to Fix Them)

If you run a trades business in Orillia, Barrie, Collingwood, or Muskoka and your phone isn’t ringing the way it should, here’s the uncomfortable truth:Most…

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What’s More Important, Backlinks or Internal Links?

Businesses tend to obsess over backlinks because they’re the “currency” of SEO. But most ignore the thing they can fully control: their internal linking structure.…

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What is Click Depth, and Why Is It Important?

Click depth measures how many clicks it takes for a user—or a search engine crawler—to reach a specific page from the homepage. The deeper a…

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Shopify vs WooCommerce: Which E-Commerce Platform is Best for Your Business?

Choosing the right e-commerce platform is one of the most important decisions you’ll make when setting up an online store. Two of the most popular…