How Much Should a Contractor Spend on Marketing? (Real Numbers for 2026)

Most contractors should spend between 5% and 10% of revenue on marketing. Newer companies trying to grow fast lean toward 10% or higher; established companies with steady referral work can sit closer to 5%. On a $500,000 business, that’s roughly $25,000 to $50,000 a year, or about $2,000 to $4,000 a month. But the percentage […]

How Do I Get More Leads for My Trades Business?

The most effective ways to get more leads for a trades business, in order of impact, are: (1) optimize your Google Business Profile so you show up on the map, (2) turn on click-to-call so mobile customers can reach you in one tap, (3) make your business name, address, and phone consistent everywhere online, (4) […]

Did the August 2026 Google Spam Update Hit Your Trades Website? Here’s How to Tell.

Google started rolling out its August 2026 spam update on August 18. If your phone has gone quieter this week, or you’ve noticed fewer form fills and quote requests, you’re probably wondering whether Google is the reason. Here’s the useful part most coverage skips: this update almost certainly can’t hurt a trades website through backlinks. […]